The internet has given businesses a huge amount of marketing power, but it’s also lowered the amount of personalization required to succeed. Businesses that, quite frankly, lack personality are being driven to new levels, acquiring clients, customers, and long-term business without the human sales strategies once considered ‘essential’ for success.

But that growth only goes so far. We’ve seen businesses rise and fall without a human element, often so quickly that it’s difficult to even recall the specifics. But we’ve also seen other businesses, human businesses, slowly rise and improve their outlook, all without the sudden drop that’s oh-so-common amongst businesses built without a human touch or personal sales strategy.

That’s why so many businesses, organizations, and major companies are investing in interactive video. The online world is hugely connectable, but it’s also distinctly devoid of any real personality. Social media websites have given businesses the chance to interact directly with customers, but the vast majority of businesses squander the opportunity with impersonal ‘communication.’

Don’t be one of the crowd. With a promotional video on your website, you’ll engage with visitors right from the get-go. No more blending in with the crowd and surviving without a human sales element – you’ll be able to add a human element to your sales and enquiry process, entirely through a tailored, targeted, and very specific online interactive video.

Popularity: 12% [?]